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June 10, 2025

Now that you have the spring crop in the ground, time to think about fall cereals!! I know it is not “top of the list” for everyone, but if you are growing or planning to retail winter cereals here are a few things to keep in mind:  

  • Fee rates and suggested pricing for winter cereals are now posted.

  • Corporate marketing will kick in July and August with print and digital advertising.

  • Social media ads can be found at My SeCan under "Marketing Support/Social Media Ads".

  • Please reach out to your local marketing rep if you would like to do co-promo or local marketing.

  • Note – we do not receive the information to update the SeCan seed listings until mid-summer. If you have winter cereal seed for sale and your variety is not currently listed on the site, please add the information by visiting My SeCan and adding Certified seed for the variety on the your main page - that way you will be visible to customers looking for seed. 

Let me or you local marketing reps know if you have questions. 

Have a great summer! 

Todd Hyra 
Western Business Manager
204-782-8906 
thyra@secan.com